Marketing Strategy Creating Strategic Management PDF 0e49445d9

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Marketing Strategy: Creating Customer Value Through Strategic Marketing Planning – A Management Approach PDF




by Edwin J. Nijssen : Marketing Strategy: Creating Customer Value Through Strategic Marketing Planning – A Management Approach

ISBN : #0792372727 | Date : 2000-12-31

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PDF-036b5 | Creating and delivering superior customer value is essential for organizations operating in today’s competitive environment. This applies to virtually any kind of organization. It requires a profound understanding of the value creation opportunities in the marketplace, choosing what unique value to create for which customers, and to deliver that value in an effective and efficient way. Strate… Marketing Strategy: Creating Customer Value Through Strategic Marketing Planning – A Management Approach


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[Pub.12FYx] Marketing Strategy: Creating Customer Value Through Strategic Marketing Planning – A Management Approach PDF | by Edwin J. Nijssen


Marketing Strategy: Creating Customer Value Through Strategic Marketing Planning – A Management Approach by by Edwin J. Nijssen

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